Persuasive Genre Assignment

The image shows a red background, with three lego characters from the movie Star Wars. The image shows an upset Luke Skywalker watching Princess Leia walk away with Chubaca. The audience of this advertisement is to any Lego user. The slogan of the ad is "Make your own story", which is for the users of this product to have imagination when using the items. The purpose of the advertisement is to bring in a larger audience and market and to show the users that they do not have to use the products in only one way. The mode is the copy in the ad which is the Legos logo as well as the slogan "Make your own story". The media is the image of the three star wars characters. The rhetorical appeals in this image are ethos pathos and logos. Ethos from the credibility that the characters are known and the story from the star wars movie is different from what is portrayed in the ad. Pathos because this brings thoughts and emotions out of the audience wanting to create their own story from the original. And finally, logos, which is appeal. The ad is appealing to young kids from the image and animation. I would remediate this ad by putting other characters in a different setting than the original story, similar to this ad already. For example, I would put an image of R2D2 and Princess Laeia on a different planet than the rest of the characters. I would also redo the slogan to give people a more vivid idea of how the story they create can become a reality.